Brand guidelines

v2.1

Last updated: February 2025

Intro

This document outlines the core elements of the Sylvera brand, including the logo, colour palette, and typography.

01. Logos

02. Colour

03. Typography

Logos

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The Sylvera logo is comprised of two elements: the logomark (the icon) and the logotype.
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The logomark is a minimal geometric symbol that depicts our planet, and its transition from a high emitting state towards a greener, net zero future.
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The logotype is a custom edit of the typeface Geograph Medium by Klim Type Foundry. This typeface should be used exclusively for the Sylvera logotype, as well as any future Sylvera sub-brands. This ensures consistency while scaling the brand architecture.

Download logos

Clearspace

It is essential to allow enough clearspace around the logo. The diagram shows how the minimum spacing was determined.

Logo usage

Below are some guidelines on how not to use the logo, and ideas for how to use it.

Do not rotate the logo.

Do not stretch the logo.

Do not crop the logo.

Do not apply any effects directly on the logo (ex. drop shadow).

Do not edit individual elements of the logo.

Do not use colours not approved for logo use.

Partnership lockups

When pairing the Sylvera logo with a partnering logo, we recommend adding a thin 1px vertical line between the two logos.

Colour palette

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The Sylvera colour palette is composed of a set of neutral, brand, primary, and secondary colours.

Neutrals

Off-white

HEX #FBFAF7
RGB 251, 250, 247
CMYK 0, 0, 0, 0

Off-white 2

HEX #FBFAF7
RGB 247, 245, 239
CMYK 1, 1, 4, 0

Off-white 3

HEX #EFEDE3
RGB 239, 237, 227
CMYK 6, 4, 10, 0

Forest

HEX #01311D
RGB 1, 49, 29
CMYK 85, 50, 82, 67
PSM 3308C

Logo Only

Sylvera Green

HEX #3ACB5A
RGB 58, 203, 90
CMYK 68, 0, 87, 0
PMS 360C

Primary

The primary brand colours are Lime and Neon Blue. They can both be used against Off-White and Forest.

Lime

HEX #BFF102
RGB 191, 241, 2
CMYK 30, 0, 100, 0
PMS 382C

Neon Blue

HEX #605CFF
RGB 96, 92, 255
CMYK 72, 62, 0, 0
PMS 2725C

Secondary

A range of secondary colours to be used occassionaly across the brand.

Mauve

HEX #CEA2FA
RGB 206, 162, 250
CMYK 23, 40, 0, 0
PMS 264C

Lemon

HEX #FCE491
RGB 252, 228, 145
CMYK 2, 7, 52, 0
PMS 7401C

Water

HEX #48BCFD
RGB 72, 188, 253
CMYK 57, 10, 0, 0
PMS 292C

Indigo

HEX #052185
RGB 5, 33, 133
CMYK 100, 94, 16, 8
PMS 287C

Burgundy

HEX #73043C
RGB 154, 4, 60
CMYK 38, 100, 53, 37
PMS 491 C

Typography

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The main display font in Sylvera identity is Aeroport. Its type family is consistent with the shapes present in the Sylvera logomark. The secondary typeface is Maison Neue. Its used as a body font and as well as a caption font.

Display Typeface

The Sylvera display font is Aeroport family by Brownfox Type Foundry. Taking inspiration from both German geometric sans serifs and Swiss neogrotesques, the type family is consistent with the shapes present in the Sylvera logomark: the circle (ex. 'e', 'o', 'c') and the abrupt linear cut (ex. 'k','M','S').

Aeroport Bold